We work with purpose and imagination to engage, inspire and delight.
Red Marrow is a data-driven, strategic brand development agency partner from Dubai that specializes in uncovering unique equity for businesses through exceptional branding, memorable content, compelling storytelling, digital experiences, e-commerce flagships, high conversion, and transformative growth.
We are boutique giants who have worked with ambitious start-ups, royalties, ultra-high-net-worth individuals and family businesses across the region.
We drive meaningful engagement and commercial success for discerning brands in high-end B2B, beauty, fine jewelry, fashion, real estate, hospitality, aviation, and luxury lifestyle space.
We’re also experts in partnership, because that’s what it takes to apply creativity successfully to business problems.
This is the reason we have senior practitioners leading client engagements, connecting brand and business strategy at higher levels in client organisations.
We only work with people who form the right-fit and on projects that are aligned with our ethos. This leads to an honest, highly engaged relationship and is the reason why 70% of our business are through referrals. This is also the reason we end-up working as extension of your internal team and not as an external agency.
We are a unique combination of “uptight” and “down-to-earth”.
– on one side, type A — laser focused on the task at hand and on the other, a rather laid back bunch, some of the friendliest, most supportive lot.
Ethos
We believe every brand should be:
Meaningful
Brand has greater impact when it has a strong emotional connection to individual people – when it has meaning. A brand that’s meaningful is more compelling and more valuable than a brand that isn’t.
Purpose Driven
When people see that a brand stands for a higher purpose, they pay attention. A purpose-driven brand simply means more to people, and when a brand lives up to its purpose, it can make a world of difference.
Authentic
Authenticity is the defining quality of a brand. It comes naturally when you know who you are. When a brand rings true, people can not only tell the difference, they can feel it.
Empathetic
Empathy is understanding people at a level of emotional truth. Figuring out what matters most to them. For a brand that wants to matter to people, there is no substitute for empathy.
Consistent
Even the best brand strategy isn’t worth the paper it’s printed on unless you act on it. Brands are brought to life by behavior. What you say. The way you look. In the realm of consistency, details count. Big things count, little things count and everything in between counts.
Emotive
A brand that’s emotive triggers feelings, inspires action, earns loyalty and lifts peoples’ spirits. These brands reach a deeper level in people’s hearts and a higher level in their minds. In the pressure-packed business world, it’s important to remember that your brand needs to connect rationally and emotionally. Never overlook the mind, but always aim for the heart.
We combine high-level business understanding and wide-ranging capabilities with a deeply held optimism about the power of the narrative to improve the future of brands.
Learn more about how we stay focused with a unique perspective as a strategic branding agency in dubai
Our Approach
Our approach to branding and communication is firmly based in the Emotional Design school of thought, which advocates that humans come to understand the world primarily through perceptions and emotions.
Long Term
We engage stakeholders and fully diagnose the problem before we agree on the solution. We ask questions about the brand, the organisation, the customer – and ensure activity is linked to a measurable business goal.
Right Services
From architecture to brand language to customer journeys. Whatever the project, we make sure engagement is a fundamental part of your brand.
Consistent
We deliver assets that can be applied consistently and cost-effectively across all channels and touchpoints.
Curiosity
We question, explore, and discover. We don’t like predictability, clichés, categories or things being forced into corners. We offer global relevance, local nuance, right down to the smallest detail. We engage in extensive research at all stages of the project.
Narrative
We use imagination and intuition. We are inventive. We develop connections that aren’t obvious at first, but soon seem like they were always meant to be. The backbone to any great brand or concept is a narrative; story and strategy drives our process, creative and business decisions. The narrative becomes the road map and informs all creative and operational decisions without compromise.
Collaboration
We work with clients, not for clients. We work with suppliers and producers for better execution. The results are always sharper, smarter and more satisfying.
Brands of Tomorrow
We have spent the past few years rebuilding traditional agency models to find a better way to build authentic and meaningful brands with actual purpose and meaning – differentiating them clearly from competitors and copy-cats. We do this by focusing on the power of persuation and audience relevancy to communicate with boldness and clarity, guide these brands forward and transform them as brands of tomorrow.